Alocasia plants need bright, indirect light. Their natural habitat is on the forest floor beneath the tree canopy. Direct sun will cause the leaves to burn, so avoid placing your Alocasia in a spot where it'll be exposed to direct sun for a prolonged period. This plant is not tolerant of lower light conditions though, so make sure the space you're placing yours in feels very bright. Alocasias are native to — and grow best — in humid environments, so avoid placing yours near to an A/C or a heater if possible.